During Pride Month, it’s trendy and profitable to support Pride, but activities the rest of the year can reveal an ugly truth.Ĭompanies’ logos overlaid with the iconic LGBTQ+ flag, billboards emblazoned with trendy hashtags reading #BETRUE (Nike) and #LiveProud (AT&T), and even Pride-themed mouthwashes have become the norm in recent years, with large companies explicitly supporting the LGBTQ+ community in their advertising campaigns, social media and more. But when companies aren’t pushing rainbows in commercials and cheerily claiming to support the LGBTQ+ community, it is more important than ever to examine those companies’ true ideologies. When Pride Month 2019 ended, discourse surrounding the often-tumultuous month drew largely to a close.
